ThetrueCustomer Data Platform.
Click to customer, customer to action.
Every click, cart and order becomes one trusted customer profile, so the right message reaches the right person the moment it matters.
Collect
SDKs, the Events API and checkout
- Web & mobile SDKs
- Events API
- Checkout & orders
Clean
Verified, deduplicated and encrypted
- Verified on arrival
- Duplicates removed
- Encrypted
Match
At sign-in or checkout, never a guess
- At sign-in or checkout
- Across every device
- Never on a guess
Customer profile
One record per person
- One record per person
- Every order counted once
- Current to the last click
Understand
Insights, audiences that update themselves and instant lookup
- Customer insights
- Audiences that update themselves
- Instant lookup
Activate
Act on every customer, in the channels you already use.
Every channel reads the same live profile, so someone who just bought never gets the discount meant to win them back.
- Email & SMSRecover carts the moment they’re left
- WhatsAppReminders and offers where people chat
- Ad audiencesStop paying for people who already bought
- Checkout offersOffers based on who is paying
- CRM & supportAgents see the whole customer
- WebhooksSend any profile change to any tool
One person, proven.
A guess is never enough. An email, a number or a device joins her profile only when she proves it, by signing in or checking out, so you stop paying twice for the same person. And it all updates the moment she acts.
Asha Rao, one profile
Who she is
- Masked, at acme.in
- Proven when she signed in
- Mobile number
- Ending in 04821
- Proven at checkout
- Devices
- Laptop and phone
- Each joined by a sign-in
- Shared tablet
- Not merged
- Used by her family, so not proof
What she has done
- Lifetime value
- ₹18,240
- One total across every device
- Orders
- 7
- Each counted once, so reports agree
- Last order
- 61 days ago
- Quiet for longer than usual
- Audience
- VIP at risk
- Joined on its own this morning
- Email and SMSOffer sent
- WhatsAppReminder sent
- Ad audiencesMoved to win-back
- CheckoutHer offer applies itself
- CRMFlagged for her team
- WebhooksSent to your tools
Three days later
She came back and ordered. ₹2,180 won back.
Audiences that move when customers do.
Write the rule once, in plain words. The right customers are in it right now, and nobody rebuilds a list. No more win-back emails to people who bought yesterday.
Audience
VIP at risk
All of
- Total spend is at least ₹10,000
- No order in the last 60 days
-
Any of
- Reachable on WhatsApp
- Subscribed to email
-
None of
- Refunded in the last 30 days
In the audience now
2,418 customers
Updates as customers change
Every move is loggedand can set off an action
- Asha R.₹18,240 lifetimeJoinedReached 60 days without an orderWhatsApp offer sentnow
- Rohan M.₹21,600 lifetimeLeftOrdered ₹2,340 todayWin-back stopped6s
- Meera J.₹12,900 lifetimeJoinedOpted in to WhatsAppSynced to your CRM14s
- Kabir N.₹14,350 lifetimeLeftRefunded ₹3,200Removed from ad audiences21s
- In seconds, or on day 60An order, refund or opt-in re-checks only the audiences it touches. A quiet customer moves on day 60 with nothing new happening.
- Never undone by old newsA late or repeated update can’t overwrite a newer one, so a buyer never slips back into a win-back.
- Full from day oneA new audience fills from the customers you already have, without messaging anyone for the past.