ThetrueCustomer Data Platform.

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From click to customer to action.

Every click, cart and order becomes one trusted customer profile, then audiences that act on their own across email, WhatsApp, ads and checkout.

How it works
Data comes in through SDKs on your website and mobile app, the Events API from your backend, and your checkout. It is collected and cleaned, matched to the right person on proof, and becomes one customer profile. The profile powers customer insights, audiences that update themselves and instant lookups, which activate into email and SMS, WhatsApp, ad audiences, checkout offers, CRM and webhooks.Ingest viaSDKswebsite & mobile appEvents APIfrom your backendCheckoutorders, carts & paymentsCollectverifiedcheckedcleanedsecureddeduplicatednothing lostIdentitywho did whatMatchingonly on proofCustomer profileone per person,always currentCustomer insightsvalue, orders, recencyAudiencesupdate themselvesInstant lookupfor checkout & appsActivateevery change, everywhereEmail & SMSthe moment they qualifyWhatsAppoffers and remindersAd audiencesalways in syncCheckout offersonly to the right peopleCRM & supportone view for every teamWebhooksinto any tool you run
  1. A click
  2. A clean event
  3. A known customer
  4. Insights & audiences
  5. Activated everywhere

One person, proven.

Identifiers merge only on authenticated proof. Every link traces back to the event that made it.

Read the docs
AR
Asha RaoOne person, four identifiers
Email
[email protected]
verified at sign-in
Phone
+91 98450 •••••
verified at checkout
Devices
2
attached by proof
Lifetime value
₹18,240
Orders
7
each counted once
Last order
61 days ago
Shared tablet
Refused
weak bridge, kept apart
Segments
vip-at-risk · big-spenders

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